Sunshine Mobile Notary needed a starter brand identity that felt friendly, trustworthy, and made the notary process feel less intimidating. I built the visual system around the idea of “relief after a serious process,” using warm colors to evoke sunlight and easy approachability. To keep the identity functional I utilized other colors associated with a sunny day; browns to represent the grounded sense of relief after a legal battle and a blue to represent the clear skies ahead.