The Girlypop Con Crew needed a premium package brand identity that made them appear recognizable, fun, and professional enough to be trusted with panel time at anime conventions. Since the group has no leader, they wanted a brand system that could equally represent all 4 members different personalities and viewpoints while still giving a unified presence. To accomplish this I created a brand system with 1 main logo and colorway and 4 usable variants that can represent the Crew both individually and as a group.